07 · Expertise

Expertise

Seven domains, one operating discipline.

01

Growth & Commercial Scaling

  • Go-to-market strategy
  • Performance marketing
  • Mobile user acquisition
  • Revenue growth
  • Pricing and packaging
  • Sales funnel architecture
  • Commercial positioning
02

Executive Operations

  • COO leadership
  • Organizational scaling
  • Cross-functional management
  • Finance, HR, marketing and tech operations
  • Remote and international teams
  • Operating model design
03

PE, M&A & Transformation

  • PE stakeholder interaction
  • Restructuring
  • Sale preparation
  • Post-acquisition integration
  • Holding and group-level collaboration
  • Transformation programs
  • Buy-and-build environments
04

Capital & Transactions

  • Venture capital and venture debt fundraising
  • Seed financing and customer financing structures
  • SAFE / convertible-style financing experience
  • Buy-side M&A support
  • Due diligence processes
  • Contract and transaction negotiations
  • Collaboration with audit and due diligence firms such as KPMG, EY and others
05

AdTech, MarTech & Performance

  • AdTech business models
  • Affiliate networks
  • Online gaming growth
  • App marketing
  • Mobile user acquisition
  • Campaign performance optimization
06

AI & SaaS Product Building

  • AI product strategy
  • SaaS commercialization
  • AI agents
  • Voice automation
  • Workflow automation
  • Product-market-fit development
  • AI-driven operating systems
07

Founder & Investor Sparring

  • Founder coaching
  • Investor communication
  • Strategic positioning
  • Board-level support
  • Commercial clarity
  • Executive decision support
08

Tech Stack & Cloud Transformation

  • Legacy tech stack audit & risk evaluation
  • Re-platforming: monolith to microservices, API-first, SaaS-ification
  • Cloud migration to AWS, Azure and Google Cloud
  • State-of-the-art, cloud-native infrastructure design
  • AI-ready data and platform foundation
  • Tech-debt reduction, run-cost optimization, vendor consolidation
08 · Impact

Transformation Impact

Indicative outcome ranges from legacy-to-cloud and operational transformation programs Matthias has led or co-led.

−30–50%
Run-cost reduction on re-platformed workloads
3–5×
Faster release cycles after CI/CD and cloud-native rollout
6–12 mo
Typical migration timeline, monolith to cloud-native
−40%
Tech-debt backlog reduced within first 12 months
99.9%+
Platform availability post-migration
−25%
Vendor and license spend after consolidation
Engineering throughput after team and stack redesign
Day 1
AI-ready data foundation enabled post-transformation

Ranges reflect outcomes across PIA Group divisions, Crobo, TAB and advisory mandates. Actual results depend on starting baseline and program scope.